Recently a fellow creative asked, "Why do you guys use Zazzle to promote your designs?". Well the answer is simple I replied, we use Zazzle because it's a free way to beta test designs before we take them to market. We consider Zazzle our "Magic Manufacturer", the team brainstorms, new ideas are born, we upload artwork and products begin to fill our eStore. After that I continued, we promote through our social media partners (Pinterest, Twitter and Facebook) to see what the public responds favorably to. Then and only then do we bring the manufacturing in-house.
After another espresso I could see the lights come on - "zero money beta testing", he said with a smile. I smiled back and welcomed him to the brave new digital world.
With all things - if you try hard enough you can let outside interest make the best ideas sour. Fight the temptation to give into your inner "Chicken Little", continue to dream and look for ways to make those dreams come true.
If by this point you haven't figured it out I'm a Zazzle fan, for ideas of all sizes you can't beat'um!
No comments:
Post a Comment